COHORT ANALYSIS

Track how each month's new customers spend, repeat and retain.

Overview

Total customers

Distinct first-time buyers in these cohorts

Repeat purchase rate

Share who have ordered more than once

M1 LTV

Revenue per customer by then, cohorts old enough only

M3 LTV

Revenue per customer by then, cohorts old enough only

M6 LTV

Revenue per customer by then, cohorts old enough only

M12 LTV

Revenue per customer by then, cohorts old enough only

METRIC Cumulative 2nd order only Tax and shipping