Google Ads / Waste and feed

Waste and feed

The queries taking money for nothing, and the feed problems starving good products. Accepting an item is a checklist entry: you still make the change in Google yourself.

Search-term waste - proposed negatives

Loading from the stored pull. Nothing here calls Google.

Accept produces a checklist, not a write. An accepted negative becomes a copy-ready line and a tracked task; a dismissed query stays dismissed and never resurfaces as new. Both answers are stored server-side, so they survive a reload and a different device.

Feed quality

problems that starve good products of impressions

MISSING COSTFix in Shopify · Settings →

DISAPPROVEDMerchant Center disapprovals - items silently getting zero impressions. not built: nothing in this app reads Merchant Center, so there is no disapproval feed to show

WEAK TITLEFeed titles losing the auction - this is the same problem as Search Visibility's content grades, not a new one, so it is linked rather than duplicated here. not built: no Merchant Center title read, so the weak titles cannot be listed from this side yetOptimize in Search Visibility →

OOS SPENDINGUnavailable items still taking budget - out-of-stock or delisted products spending. not built: availability is not joined to spend anywhere in this codebase

Pacing

read only - which fits this room's law perfectly

Loading from the stored pull. Nothing here calls Google.

Pacing against a budget is not built. No budget figure is read from the Google Ads account anywhere in this codebase, so "am I on track to spend what I meant to spend this month" and "is this campaign budget-capped" cannot be answered yet. The bars above are the real stored daily spend, and there is deliberately no projection line drawn through them, because a projection without a budget to pace against would be decoration.